There are many different press release companies that offer both the writing and distributing of press releases on the World Wide Web. We have used some of these companies and we have seen very little results and paid for it through the nose. As a matter of fact, as a locally based service company, we have seen much more results from writing and distributing our press releases to local publications ourselves. Getting a press release published in many small local newspapers at one time is sometimes just as effective as getting your press release published in a major publication. Regardless of what you hear, the fact is that newspapers still beat local search methods on the Internet when it comes to driving customers to your door that are ready to purchase. The only difference is the price of the advertising. Newspapers are very expensive to “advertise” in but they will publish your press release for free!

Writing a good press release and mailing it to the right people is usually the quickest and least expensive way for any small business to generate a lot of exposure, new customers and orders. Unfortunately, a majority of small businesses do not write or distribute a single press release ever. You should make writing and distributing press releases a part of your well rounded marketing scheme.

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