Internet is a great place for personal branding and tour guides are no exceptions in publishing press releases to bring attention to what they are doing. Usually travelers, who have a certain reason to travel, have a lot to say once they come back from a successful guided journey. Tour guides have a lot to talk about too. Quite often, their stories are only verbally told to friends, colleagues and relatives.

I want to show you what topics could be used to submit press releases that tour guides could use for personal branding and creating awareness about their performance and accomplishment. Of course, as a long-term investment, every tour guide should have a site/blog of his own. It will not cost much to build, maintain and run it, but the rewards it will bring back to its owner are fantastic.

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